About
The story
The journey of Seri Nilam began with humble beginnings but a determined spirit. In 2020, Hakim started selling Songkok in a modest way. Each Raya season from 2020 to 2023, Hakim passionately set up stalls to sell Songkok, and his dedicated efforts bore promising results.
At the end of 2023, Hakim shared his vision with Reza, Hazli, and Ashraf. Together, they created Seri Nilam with the aim of elevating the brand to new heights. They decided to use premium velvet material for each Songkok, ensuring a touch of luxury and superior quality.
Seri Nilam’s Songkok is produced locally by skilled craftsmen. In addition to maintaining high quality, we strive to make the Songkok more user-friendly. For example, we have designed a Songkok that can be easily assembled, making it more practical for everyday use.
Innovate Culture
Our mission at Seri Nilam is to innovate traditional Malay attire and revive the elegance of our cultural garments for daily wear. By blending tradition with modernity, we hope to reintroduce the timeless grace of traditional clothing with a contemporary touch.
Hakim shared his vision with Reza, Hazli, and Ashraf. Together, they created Seri Nilam
Seri Nilam set up stores at 4 locations with 3 Master agents.
Local producer
we take pride in producing our Songkok locally. After carefully exploring the finest fabrics, we partnered with skilled craftsmen who bring years of experience to every piece they create. Our commitment to quality and tradition ensures that each Songkok is crafted with precision and care, using premium velvet to offer both elegance and comfort.
